PIERRE MCCUMMINGS

Senior Creative | Strategist Mutlimedia Designer | UI/UX Designer

A detail oriented creator that has experience creating a wide variety of design assets for the use of print, social media, UI/UX and animation. Has shaped and incorporated high level design concepts for a cohesive end-to-end design experience for strong visual impact. Has lead and managed design professionals in high production settings which required project management, organization, coordination and mentoring junior designers. Has experience in both the B2B and B2C design industries. Embraces the challenges of new experiences and welcomes innovative change to shape the unseen future of design.

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Creative Director

 Managed and mentored a team of 5 high-performing senior and junior designers and content strategist to shape creative content to client requirements.

Engineered and implemented department agile methodologies for a high production environment to optimize team collaboration, morale, and content strategy.

Consulted and collaborated with account executives to developed design storyboards, production plans and identified new methods of creative engagement.

Analyze brand/ market trends, client needs and industry landscape to meet budget requirements, forecasting and expenses.

Spearheaded and managed both small and large projects utilizing cross-functional teams while maintaining strategic thinking and developed actionable initiatives in the project life-cycle.

 
 

 Art Director

Directed and designed Walmart and Sam’s Club social media seasonal advertisement including banner, carousel, collection and video ads.

Established branding standards for overall multimedia campaigns from concept to final production.

Developed creative briefs based on ideas from brainstorming sessions, with direction, schedules, and deliverables for the creative team.

Worked with entire team on a creative audit to elevate innovation and establish a unified brand understanding and company voice.

 
 

Senior Production Designer

Efficiently produced and managed all print and digital assets for multiple mediums such as UI, brochures, booklets and animations.

Researched new unique and cost efficient printing and digital trends to present to client senior management for cross-organizational use.

Created and managed event print/wearable collateral and UI campaigns.

Worked and adjusted to established budgets and scheduling parameters to reach production ready results.

Reviewed junior designers’ designs and variations to ensure high quality Photoshop, Illustrator and InDesign file organization to be delivered to various mediums.

 
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Senior Designer

Led and produced internal-facing B2B corporate sales design standards for Google’s Jamboard, a digital whiteboard with the network capabilities of 500 contributors per Jam session.

 
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E- Learning Designer

Created complex info-graphics, photo-realistic designs and UI interfaces for company-wide e-learning pilot programs and internal campaigns.

Analyzed quarterly qualitative pilot data to update and upgrade interface design and e-learning designs for optimal engagement and user experience.

Consulted with subject matter experts to interpret and convert curriculum descriptions from copy to production-ready infographic designs.

Presented final projects to senior and regional management for final quarterly and international project approval.